Toyota has released new ads depicting the 2015 Toyota Camry, and the long-running model looks bolder than ever. The fresh look will no doubt attract families, but it should also appeal to a youthful crowd of customers who are shopping for their first car. The ads include less middle-aged couples and more younger and trendier actors, in order to appeal to youthful buyers.
USA Today writes that “With the dramatically restyl[ed] Camry — even though it’s still considered a midcycle refresh rather than a whole new car — Toyota is trying to take a younger slant.” In one commercial, a woman buys a guitar at a flea market and then goes looking for the first owner of the instrument, who ends up being blues musician B.B King.
The print ad similarly is about trying to find a dog that has gone missing. Both ads target the viewer’s emotions, and everyone can relate to the situations. This shows how Camry is advertising the experiences you can have in your new car, rather than just plugging the vehicle itself. If you’re looking for a reliable and fun first car, why not test drive the new 2015 Toyota Camry at Route 44 Toyota?