Looking for a First Car? New Camry Is Youthful and Bold!

Toyota has released new ads depicting the 2015 Toyota Camry, and the long-running model looks bolder than ever. The fresh look will no doubt attract families, but it should also appeal to a youthful crowd of customers who are shopping for their first car. The ads include less middle-aged couples and more younger and trendier actors, in order to appeal to youthful buyers. 2015 Toyota Camry - First Car

USA Today writes that “With the dramatically restyl[ed] Camry — even though it’s still considered a midcycle refresh rather than a whole new car — Toyota is trying to take a younger slant.” In one commercial, a woman buys a guitar at a flea market and then goes looking for the first owner of the instrument, who ends up being blues musician B.B King.

The print ad similarly is about trying to find a dog that has gone missing. Both ads target the viewer’s emotions, and everyone can relate to the situations. This shows how Camry is advertising the experiences you can have in your new car, rather than just plugging the vehicle itself. If you’re looking for a reliable and fun first car, why not test drive the new 2015 Toyota Camry at Route 44 Toyota?

Toyota RAV4 EV Reaches End Of Production

The last Toyota Rav4 EV unit has been produced.  Production was a limited run, sold only in some markets in California.  All 2,600 units have now been assembled and shipped.

Toyota RAV4 EVArguably one of the most exciting and advanced EVs out there, the RAV4 EV was the love child of Toyota and Tesla motors. The SUV is essentially a Toyota vehicle with a Tesla designed and produced electric powertrain.

The Tesla engine is a very powerful electric motor at that, powered by a 41.8 kWh battery pack.  The RAV4 EV has a range of 120 miles, and it comes with two driver-selected modes: Normal and Sports.  For being an electrically-powered vehicle, it has some serious get-up-and-go.  Throw it in Sports Mode, and with the help of 273 lb-ft of torque, you’ll see the Toyota RAV4 EV hit 60 mph after seven seconds.

At the moment, the RAV4 EV is the only all-electric vehicle Toyota is offering.  But the way the market is going, it’s likely not going to be its last. Visit Route 44 Toyota today to check out some of the great Toyota models that are still in production!

Calling All Young Artists for the Toyota Dream Car Art Contest

Toyota Dream Car Art contestThis year’s Toyota Dream Car Art Contest has officially begun! Tell all the kids you know between the ages of four and 15 that Toyota wants to see their drawings of the car of the future.

“Every year, it’s exciting to see how the Toyota Dream Car Art Contest inspires youth from around the world to design their vision for the future of transportation, and it’s inspiring to see so many also consider how technology can help address larger societal issues facing their generation,” said Mike Groff, Toyota Financial Services president and CEO.

Drawing submissions will be accepted through Dec. 13.

During the spring of 2015, nine winners will be chosen from the many U.S. applicants to win an iPad and advance to the World Contest, along with participants from about 80 countries. Thirty World Winners will then be chosen to receive a trip to Japan for the final awards ceremony.

Last year, a total of three young artists from the U.S. were chosen to journey to Japan. This year, it could be you or someone you know. Let us at Route 44 Toyota know if you submit your dream car drawing so we can be rooting for you or your child!

The Toyota C-HR Hybrid Crossover Coupe Is Ultramodern and Ultra-Stylish

Images of the Toyota C-HR hybrid crossover coupe concept have been leaked, and the look of the vehicle nothing short of exquisite. The C-HR looks like a normal coupe would, sleek and streamlined, but its size is where the crossover part comes in. This is what makes the car so unique – it looks like one car but functions like another. It is like getting two cars for the price of one!

ToyotaAuto Blog noted the concept’s “angular styling,” praising the car as being “far sportier than a RAV4, and [looking] closer to how we’d imagine the next-generation Scion.” The car also includes some very advanced features, like the roof that looks like a continuation of the front windshield, headlights that are surrounded by additional rings of lights, and door handles that “disappear” when not in use.

We are definitely looking forward to hearing more this week as the Paris Auto Show gets underway. To learn more about the C-HR and other big announcements from Paris, stay tuned to Route 44 Toyota!

Fall Driving Tips from Route 44 Toyota!

fall driving tipsFall is officially here which means the weather is changing and so are driving conditions. To help keep your Toyota like new this fall, we wanted to give you some fall driving tips!

  • Back-To-School Traffic – More cars and buses will be on the road since the kids are back in school. Drivers should watch out for increased pedestrian traffic in the morning and afternoon as kids are walking to and from their neighborhood bus stops. Boston University is also back which means the college kids will be around town as well.
  • Rain – The first rain in a few weeks can be dangerous. Instead of washing away the dust and oil that has been accumulating, it creates water pools. This can make the pavement extremely slippery and dangerous for driving. Increase your distance between cars and decrease your speed!
  • Fog – Cold fall mornings often lead to fog which limits your driving visibility and perception of distance. Make sure you keep your low beam headlights on when it is foggy. Your low beams will allow you to see down the road as opposed to high beams which bounce off of the fog and create a glare for you driving. Slow down when you’re driving in fog and make sure you have plenty of distance from the car in front of you.
  • Leaves – Leaves fall onto the roads and make them slick. They can also hide the traffic lines and other pavement markings making it difficult to see where to go. Be careful when driving because leaves can cover potholes making it difficult to see them.
  • Sun Glare – Fall is a bad time for sun glare on the roads. Sun glare can impair your sight for seconds after exposure making it hard to see oncoming traffic, pedestrians, or the car in front of you. Sun glare can also occur when the sun is setting behind you and bounce off of your rearview mirror.

Take these fall driving tips into consideration before you hit the road this fall! If your Toyota needs tuned up, come see our service department!

The Family Favorite Camry gets a Refined Makeover

New 2015 CamryIt is no secret that the Toyota Camry is popular, considering you cannot go anywhere without seeing at least one. What is it about the Camry that makes it a family favorite? Traditionally it hasn’t had a sporty exterior, but its sturdiness and reliability has made the car undeniably safe. Safety is the number one feature important to all car buyers, and especially families, so it’s not surprising that this is the car America trusts most.

The new 2015 Camry model, due out at the end of this month, has debuted a trendier look, while still keeping the features that make it a Camry. The Motley Fool reports that Toyota has said that “from now on, people won’t just be talking about all that technology, safety, and quality engineering. They’ll be too busy asking ‘Who was that?’” The exterior of the 2015 definitely does not scream Camry, making it a stunning contender with other stylish midsized sedans.

Toyota has added even more safety features for this generation: lane departure alert, a pre-collision system and a blind spot monitor ensure that the new 2015 Camry is no doubt a safe choice for your family. Get yours at Route 44 Toyota!

Toyota Steers Focus Away From Driverless Cars

While many automakers, and even Google, are focused on developing autonomous technology in hopes of someday soon creating a car that can fully drive itself, Toyota’s focus is elsewhere. Toyota executives have made it clear that they aren’t sold on driverless cars, and instead will be focusing on safety in an effort to create cars that work better with humans, not for them.

Driverless Car - Toyota Safety Features“Toyota’s main objective is safety, so it will not be developing a driverless car,” said Seigo Kuzumaki, Toyota’s deputy chief safety technology officer. Kuzumaki believes that even if consumers were ready for a hands-off driving environment, the technology just isn’t there yet.

“At this moment, it is difficult to realize the driverless car safely,” said Ken Koibuchi, head of Toyota’s intelligent vehicle division in a recent article by autoblog.com. “To realize driverless car at this moment, we need a very rich infrastructure.”

Toyota is involved in 34 different projects with 17 partners, many of which are examining development of vehicle-to-infrastructure communication. For the time being, Toyota believes the immediate focus should be creating cars that work better with people.

Kristen Tabar, a vice president at Toyota’s Technical Center, makes a good point. People have the visual and audible advantage to make real-time judgment calls. Computers can’t do that. We should be creating technology that pairs the unique advantages of being a human with the safety and predictability of a computer. When we can master that, our roads will be a safer place.

Looking for a safe and reliable car? Stop by Route 44 Toyota to find the perfect car to compliment your lifestyle!

TeenDrive365 Events are Coming Soon and Registration is Open!

Toyota TeenDrive365Parents can help their new teenager driver drive safely by joining them during Toyota’s 11th year of offering free, driving skills programs. Toyota’s TeenDrive365 give families tips and resources for the first year of teen driving which is critical. While the TeenDrive365 teen driver experience won’t be in Boston this year, it will be heading to Mississippi, Michigan and Hawaii to teach defensive driving skills, crash avoidance techniques and the dangers of distracted driving.

Motor vehicle crashes are the leading cause of death among teenagers. Toyota has recognized that parents play a crucial role in developing habits of their teenage driver when their behind the wheel. The program requires a parent or guardian to actively participate with the teen. The driver experience is open to teens with a valid driver’s license, pre-drivers and learner’s permit. To register, visit the website here.

Michael Rouse, Toyota’s vice president of diversity, philanthropy and community affairs, stated “Toyota is committed to bringing parents and teens together to better navigate the important first years on the road. Through this year’s three hands-on safe driving programs around the country, coupled with our online TeenDrive365 resource, we hope to make the roads a little safer for everyone.”

For more information on Toyota’s TeenDrive365 please visit their website. If you’re looking for a pre-owned Toyota for your new teen driver, visit our website for our complete inventory.

Toyota Service Unlike Any Other!

Toyota Service CardHere at Route 44 Toyota, we understand that your vehicle is an investment and maintaining its value is important. Proper maintenance will help extend the life of your Toyota and preserve its value. With regular maintenance you will optimize your Toyota’s performance, safety and fuel efficiency and also avoid having costly repairs.

Toyota is known for exceptional quality and reliability and Route 44 Toyota is always there to provide you with expert service and advice. We have factory trained technicians that use the latest digital technology to diagnose and repair your Toyota and use only genuine OEM Toyota replacement parts. Toyota has a Toyota Technician Certification program that requires the completion of the National Institute for Automotive Service Excellence (ASE). Toyota provides ongoing training programs for the service staff including the service technicians and service manager. We can handle warranty repairs on any Toyota vehicle and at no charge to the customer.

At Route 44 Toyota we offer a Service Rewards Card program. You can earn rewards, such as 5% off of your next service, just for having your Toyota serviced with us! Sign up for our service rewards program here!

Next time your Toyota needs serviced – no matter if it’s just an oil change or something bigger like your transmission, come see us at Route 44 Toyota and we’ll take care of you!

Toyota Gives Us a Fresh Look at the FT-1 Concept at Pebble Beach

FT-1 Concept at Pebble BeachWe all fell in love with the dramatic Toyota FT-1 Concept when it was first displayed at the Detroit International Auto Show in January. Now, Toyota is showing the FT-1 Concept at Pebble Beach in a whole new way.

This time around instead of a sporty red paint job and black interior, the FT-1 is dressed in a gunmetal paintjob with saddle-leather upholstery.

“From the start of the FT-1 project, we wanted the driver to have a feeling of flow while at the wheel, to be able to focus on the road and nothing else,” said Sellene Lee, a creative designer at Toyota’s Newport Beach Calty design studio, in a statement. “Our aim was to ensure everything supported the driver through efficient choices. The saddle leather maintains that same ‘in-the-zone’ driving intention, while bringing in a more premium feeling.”

With a second iteration of the concept now in the books, it makes it seem more and more likely that Toyota will bring this amazing concept into production.

Which version of the FT-1 Concept do you prefer, sporty red or stunning grey?